Employment History
| Jan 2010 – present: Senior Marketing Strategy Analyst | Sydney, NSW, Australia |
Telco Communications
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This is a 12 month, fixed term contract, within Telco's Marketing Strategy team. I was hired to provide significant input into the development of Telco's product strategy and execution of new growth opportunities, to help achieve their stated goal of being one of the world's best telecommunications companies in terms of growth, innovation and customer experience.
Responsibilities:
- Support the CMO Strategy team in strategy development, project management and analysis
- Lead project modules or work streams using rigorous project management and strategy formulation methodologies. Reliably deliver quality outcomes to tight deadlines
- Carried out a wide range of complex analyses using a highly data-driven approach, problem-solving creativity and business acumen. Identify the key strategic insights and business implications from my analysis, and communicate my findings clearly
- Provide input into the development of project recommendations
- Manage virtual teams and stakeholders to deliver project outcomes
- Interact confidently with senior managers across Telco Communications
- Build good working relationships across key customers / supporting areas in Telco Communications
- Conduct effective interviews to gather relevant data from subject matter experts
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| Jan 2006 – Dec 2009: Marketing Specialist - Product Developement | Sydney, NSW, Australia |
Modaphone Communications
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Responsibilities:
- Developed, negotiated and executed product development plans in conjunction with Modaphone's product and engineering teams.
- Worked with other teams within Modaphone Business Marketing to develop and execute marketing plans for the applications and services in my portfolio.
- Worked with direct and indirect channels to ensure knowledge and sales readiness, with applicable sales collateral and tools for my applications and services.
- Worked with external vendors and partners to align product, pricing and marketing strategies.
- Research and implement surveys to provide insights into the customer experience of specific applications and services, and drive the development of customer experience and service enhancements.
- Managed and updated Modaphone project management and governance systems, including EPM and the Cloud Solutions Program of Work.
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| Jan 2003 – Dec 2005: Marketing Manager | Adelaide, SA, Australia |
Ladybird Toys
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Responsibilities:
- Developed, implemented, monitored and reviewed all marketing strategies for the business on both a regional and national basis.
- Continuously improved the marketing processes within the business through the development of a structured marketing plan, segmentation analysis along with optimising client data to ensure cost effective marketing programmes were delivered.
- Responsible for developing the product strategy for two new web hosting brands and a new website provider brand
- Managed a busy and focused team of more than 10 sales, marketing & product professionals including PR, junior assistants and online marketing specialists.
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| Jan 2000 – Dec 2002: Marketing Coordinator | Adelaide, SA, Australia |
Victoria D Jewellery Designs
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Responsibilities:
- Development and management of the companies marketing plans and strategies.
- Coordinate with the sales department for the implementation and supervision of the marketing plans and procedures.
- Responsible for the yearly marketing budget, schedule and production of all the materials of sales and marketing.
- Prepare reports of the biannual sales and present it to the key stakeholders.
- Copywriting for product launches including print and online, press releases and sales pitches.
- Manage the email marketing campaigns for product launches
- Liaise with PR to coordinate campaigns
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